Paul Lovas

My journey into visual storytelling started with my great-grandfather's still life paintings, which hung on the walls of my family home long before I was born; inherited inspiration rather than a memory of him at work. At 14, I traded my skateboard for a DSLR and never really looked back. Turns out chasing the perfect line on a board and chasing the perfect shot aren't all that different, both come down to timing, and not being afraid to get it wrong a few times first.

During university, a friend and I founded a studio, and it gained enough recognition to land us real projects across Romania and Spain before either of us had fully worked out what we were doing. I came out the other side with a BA in Photography, an MA in Advertising, a driven mindset, and a style that was already leaning dynamic and a bit theatrical. Eventually, I packed it all up and moved to London.

I'm a hands-on, slightly obsessive professional, if getting a shot right means building my own props, backgrounds or rigs from scratch, that's exactly what happens. A good chunk of that work comes out of pneumatic contraptions I've built myself, just to drop, throw or fire something into frame with the same precision, take after take. You'll see a lot of still life, motion-freeze, macro and video work running through my portfolio, all built around the same idea: food, drinks and products deserve a bit of drama. That same eye for detail extends into lifestyle work too, bringing real people into frame without losing any of that precision.

I've been featured in Lürzer's Archive and ranked among the world's top still life photographers by One Eyeland. Specialising in commercial food, drinks and cosmetics photography, I've had the pleasure of collaborating with brands like Aqua Carpatica, Chupa Chups, Bonne Maman, Strings & Things, Carlsberg, Cacharel and more along the way.